VICTORIA’S SECRET, The Beautiful Of January And The Lessons Of The Brand To Dribble The Crisis.

Elected the brand most remembered by American consumers, Victoria’s Secret certainly knows how to fuel their hit. With one of the most fashionable teams of models, in addition to the overproduction of fashion shows at the end of the year, the brand bets on trials and catalogs released with increasing frequency, keeping its name on the tip of the tongue – and its products always within reach of the eyes – of the clients.

At the beginning of the year, at least three of her Angels have surfaced on the internet in new photos (check out Behati Prinsloo, Lily Aldridge and Nadine Leopold in our gallery), but apart from the beauty of the tops, vast mix of products that the brand boasts … so broad that it is almost a misconception to refer to it as a lingerie brand.

Still, it is clear that VS does not deny its origins; on the contrary, it seems to broaden the concept of women’s intimate fashion, since it offers everything the client can desire, including panties and bras, baby dolls, pajamas, clothes with a longer footprint sporty and more casual looks, including shorts and jeans, t-shirts, skirts, dresses and blouses.

Considering that the brand is also well-known for its beauty product lines – perfumes and perfumed moisturizers are international hits – as well as products aimed at all ages – such as the brand pink, aimed at the teen audience, and the collections of beachwear, fitness and also footwear – it seems that the American brand can already be considered the best friend of all hours for its customers.

If the diversification of the product mix was one of the solutions that the industry has chosen to attract consumers and overcome the economic crisis that has so preoccupied the fashion industry in recent years, Victoria’s Secret is an example of a brand that has already had any shadow of crisis strolling well away from the shop window.

Unveiled, therefore, the true “secret of victory” … certainty of success in uncertain market days! At least as long as no inflationary speculative bubble hits the intimate fashion segment and the lingerie brands are not trying to sell panties and bras by the millions in the house … Oops!

Gallery

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