Chiara Ferragni Yamamay

Anyone with a little marketing knowledge knows that, when a brand chooses his own testimonial, does not perform an operation so simple and obvious. And the mistake is much easier than you think. Yamamay, well-known brand lingerieI talian, knows something after having decided to focus on fashion blogger Chiara Ferragni as the face of its new campaign social and as an author of acapsule collection of women’s underwear. Needless sottolinearvi that the choice of Ferrgni was an absolute flop, and the hornet’s nest of controversy that has been created on the network it is the clear demonstration.

The brand Yamamay is celebrating the tenth anniversary of its foundation and decided to celebrate this milestone by giving the founder of The Blonde Salad the realization of a small lingerie collection for spring summer 2012: the result was a line of very simple garments and basic in fluorescent colors that the people of the web seems to have not at all pleasing. For Clare Ferragni, author along with two other fashion blogger in fact a clothing line named Werelse, is not the first time a testimonial: last year, he had lent his image for the spring summer 2011 catalog of the brand Silvian Heach. This time, however, the criticisms were very harsh: many customers of the brand, on the blog and on the Facebook page of Yamamay, they have strongly criticized the collection and the choice of a testimonial stating that they will never buy heads of the brand.Yamamay has been able to manage the crisis at its best? Definitely not, since many people have been banned and would see their negative comments disappear from the Facebook page.

Of course, even if negatively, Yamamay has managed to make itself heard, but we are not entirely sure that the negative publicity pay, especially when they are the customers not to feel respected. And the capsule collection created by Chiara Ferragni is it really that bad? We can define the acceptable, given the simplicity of the garments even though, it took hardly a capsule collection dedicated to put on the full market intimate that they are, in any season, in any store specializing in lingerie.

Gallery

Chiara Ferragni for Yamamay: backstage photos

Chiara Ferragni for Yamamay: backstage photos

Source: www.theblondesalad.com

Chiara Ferragni lancia la collezione The Blonde Salad …

Chiara Ferragni lancia la collezione The Blonde Salad ...

Source: www.vanityfair.it

Chiara Ferragni Archives

Chiara Ferragni Archives

Source: www.gotceleb.com

Chiara Ferragni for Yamamay

Chiara Ferragni for Yamamay

Source: it.paperblog.com

Chiara Ferragni for Yamamay: in all the stores now!

Chiara Ferragni for Yamamay: in all the stores now!

Source: www.theblondesalad.com

Chiara Ferragni disegna una linea di sexy bustier per Yamamay

Chiara Ferragni disegna una linea di sexy bustier per Yamamay

Source: www.ilmessaggero.it

Chiara Ferragni

Chiara Ferragni

Source: celebmafia.com

The Blonde Salad for Yamamay

The Blonde Salad for Yamamay

Source: www.yamamay.com

Yamamay: Chiara Ferragni criticata per la capsule …

Yamamay: Chiara Ferragni criticata per la capsule ...

Source: www.diredonna.it

Chiara Ferragni – ‘The Blonde salad – limited edition …

Chiara Ferragni – ‘The Blonde salad – limited edition ...

Source: www.gotceleb.com

Chiara Ferragni for Yamamay | my fave blogger

Chiara Ferragni for Yamamay | my fave blogger

Source: www.pinterest.com

Chiara Ferragni incinta: le foto della gravidanza di …

Chiara Ferragni incinta: le foto della gravidanza di ...

Source: www.stylosophy.it

65 best Yamamay images on Pinterest

65 best Yamamay images on Pinterest

Source: www.pinterest.com

Yamamay 2018 catalogo prezzi the blonde salad

Yamamay 2018 catalogo prezzi the blonde salad

Source: www.smodatamente.it

65 best Yamamay images on Pinterest

65 best Yamamay images on Pinterest

Source: www.pinterest.com

Korzeti i bodiji s potpisom Chiare Ferragni za Yamamay

Korzeti i bodiji s potpisom Chiare Ferragni za Yamamay

Source: www.journal.hr

972 best chiara f images on Pinterest

972 best chiara f images on Pinterest

Source: www.pinterest.com

17 Best images about Yamamay on Pinterest

17 Best images about Yamamay on Pinterest

Source: www.pinterest.com

Chiara Ferragni wears a black star bustier by Yamamay …

Chiara Ferragni wears a black star bustier by Yamamay ...

Source: www.pinterest.com

Chiara Ferragni: Foto sexy in intimo per Yamamay

Chiara Ferragni: Foto sexy in intimo per Yamamay

Source: www.melty.it